Activate your Ads - Online Programme | Taylor Marketing

ACTIVATE YOUR ADS

1. Welcome to the programme!
1. Check if Your Business Manager is Set Up
2. How To: Create Your Business Manager
3. Link Facebook Page to Business Manager Account
4. How to: Connect Instagram Account to Business Manager
5. How to: Create Ad Account
6. How To: Create New Pixel
7. Pixel Partner Integration
8. How to: Link Facebook Pixel to Ad Account
9. How to: Invite someone to your Business Manager
10. How To: Add Payment Method
11. Verify your Business Manager
12. Business Info - Primary Page
13. Business Manager Security Settings
1. Facebook Helper Tool - Install
2. How to: Verify Your Domain
3. How to: Set up Standard Events
4. How to: Create a Custom Conversion Event
5. Events Manager Settings
6. 2023 Update: Prioritise Events
7. Test Your Events
1. Custom Audiences - Meta Sources
2. Custom Audiences - Your Sources
3. Create Audiences From Events
4. New: Lead Gen Ad Audiences
5. How to: Retarget Reel Views
1. What makes up a Facebook Ad Campaign
2. Anatomy of a Facebook Ad
3. Campaign Objectives - What are they?
4. Theory: Structure of Facebook Ad Campaign
5. In Practice: 1-3-5 Facebook Ad Structure
6. Set Up First Full Campaign - Warm Audiences
7. Create Your Ads Plan
1. Ad Copy Components
2. Levels of Awareness - Copy
3. Creatives to Use for Your Ads
4. Tracking: Build Your URL Parameters
5. Competitor Research - Ad Inspo
1. Ad Budgets - How Much To Spend?
2. CBO vs ABO - Which to choose?
3. Metrics - Customise Your Dashboard
4. Ad Budgets - How to Spread
5. Core Metrics - ROAS & Cost Per Result - Part 1
6. Metrics that Matter - Part 2
7. Scaling Tips
8. New: Customise Your Ads Manager Columns
1. Cold Audiences - What are They
2. Interest Targeting - Theory
3. How to Setup: Interest Targeting Options
4. Lookalike Audiences - What are they?
5. How to Create: Lookalike Audiences
6. New: Cold Audiences - Single Test
7. New: Lookalike Audiences Advanced Matching Settings
1. Get £100 Give £100
1. Email Marketing - Introduction
2. Choosing Your Email Marketing Provider - Service Based
3. Choosing Your Email Marketing Provider - E-Commerce
4. Placements to Grow your Email List
5. Lead Generation - Create your Lead Magnet
6. Email Campaigns - Getting Started
1. Improve your Email Results - Best Practices
2. Automated Emails - Introduction
3. Automations - Where to Start
4. Automations - E-Commerce
5. Introduction to Segmentation
6. Segmentation - Best Places to Start
1. Lead Gen Form - How to Create
2. 2023 Update: New Lead Gen Ads
1. Prioritise Your Events - Post ios 14 Update
2. Security Across Facebook and Instagram Accounts
3. Lead Gen Form - How to Create
4. Check if Business Manager is set up (older version)

About this course

£795.00
72 lessons
9.5 hours of video content