Course curriculum

    1. Welcome to the programme!

    1. Check if Your Business Manager is Set Up (2023)

    2. Stuck Inside Business Meta Suite?

    3. How To: Create Your Business Manager

    4. Link Facebook Page to Business Manager Account

    5. How to: Connect Instagram Account to Business Manager

    6. How to: Create Ad Account

    7. How to: Create Your Dataset (New term for Pixel)

    8. Pixel Partner Integration

    9. How to: Link Facebook Pixel to Ad Account

    10. How to: Invite someone to Your Business Manager

    11. How To: Add Payment Method

    12. Verify Your Business Manager

    13. Business Info - Primary Page

    14. Business Manager Security Settings

    1. Facebook Helper Tool - Install

    2. Add Pixel/ Dataset to Ads Manager

    3. Add Pixel to Website - Adding Dataset Code

    4. Add Pixel to Website - Base Code

    5. How to: Verify Your Domain

    6. How to: Set up Standard Events

    7. How to: Create a Custom Conversion Event

    8. Connect Custom Conversion Event To Ads Manager

    9. Events Manager Settings

    10. Test Your Events

    1. Custom Audiences - Meta Sources

    2. Custom Audiences - Your Sources

    3. Create Audiences From Events

    4. New: Lead Gen Ad Audiences

    5. How to: Retarget Reel Views

    1. What makes up a Facebook Ad Campaign

    2. Anatomy of a Facebook Ad

    3. Campaign Objectives - What are they?

    4. Theory: Structure of Facebook Ad Campaign

    5. Create Your Ads Plan

    6. Set Up First Full Campaign - Warm Audiences

    1. Ad Copy Components

    2. Levels of Awareness - Copy

    3. Creatives to Use for Your Ads

    4. Tracking: Build Your URL Parameters

    5. Competitor Research - Ad Inspo

About this course

  • £895.00
  • 64 lessons
  • 8 hours of video content